Team Russia
Logotype, Brand Identity
and Guidelines

TASK

Development of the TEAM RUSSIA logo based on the modernization of the logo of the Russian Olympic Committee. Development of the corporate identity of the TEAM RUSSIA brand, reflecting the modern, “breakthrough” image of Russia in the international sports scene.

APPROACH

Successfully held Olympic Games in Sochi raised the bar of sports communications to a whole new level. Using the experience of the Prime Bureau team gained in preparing the Games in Sochi, a world-class product was developed. The results of all the work done were described in three volumes of brand book.