StrategyBrand IdentityDesign

Moscow Digital School
Strategy and Identity



To develop a strategic platform and umbrella brand of Moscow Digital School.





The design is based on laconic geometric shapes and monospaced lines. The sign symbolizes education (book), Moscow (the battlements of the Kremlin), interactivity and manufacturability (wireless mouse). All these elements are combined into a solid construction. The main logo is linear, gray, and the products’ logos use color along with gray lines.