Brand Identity

Hoima refinery project
Brand Identity
and Guidelines



Brand Identity for a strategic project.





Hoima Refinery Project is a unique investment project — the first oil refinery in the Republic of Uganda. It was important to take into account the geographical position of the object. The flag of the Republic adopted after independence contains the eastern crowned crane surrounded by traditional flowers. We took these elements as the basis of the logo and created a vivid visual image combining a crane with a stylized drop of oil and a geolocation point.