Global Professionals
Brand Identity and Guidelines

TASK

To develop a new visual platform for the company and brand guidelines.

APPROACH

GLOBAL PROFESSIONALS is a talent pool of professionals to work in the international market. Together with the client we determined that in communication it is important to focus on professionalism, teamwork and continuous development. We used simple geometric shapes and assembled a new object from them, in the center of which an arrow appeared as a symbol of constant forward and upward movement. Many elements of the logo are like team members who are harmonious in their unity. Based on it, we created corporate arrows, patterns, pictograms.