Brand Identity

Toxic Assets' Fund
Brand
Identity

TASK

 

Development of a holistic brand identity for the group of comapnies «Toxic Assets’ Fund» and «Toxic Assets’ Center». Both companies’ identity should differ stylistically.

 

 

APPROACH

 

Toxic Assets’ Center provides services for managing toxic assets in the market: from strategy to implementation. Analyzing the business approach and the result for clients, we chose a lighthouse and a chess queen as visual metaphors. The rays of light play an important role in the whole identity. On the one hand, the logo turned out to be strict and serious, on the other — friendly.

 

Toxic Assets’ Fund’s logo is executed in a different color scheme, and the basic shape refers gold bars. The catchy pattern expands the shape of the logo.