BLYK
Brand Identity

TASK

Development of brand identity for a European consulting company.

APPROACH

The scope of the company’s activity is very wide, hence, when developing a corporate identity, we avoided literal images and preferred typographical expressive means. Type baseline offset is also used in stationery and corporate presentations. Headings and text blocks in this technique become instantly recognizable. Restrained colors and laconicism emphasize the high quality and exclusivity of company’s services.