To create the brand platform and the visual concept of the umbrella brand "Moscow Electronic School".
"Moscow Electronic School" is a unique combination of traditional education and the latest technologies, which allows to teach and learn in a new way. MES includes such products as Moskvyonok, Library, School of New Technologies, Diary and Magazine.
The visual concept is built on laconic geometric forms and monospace lines. The sign symbolizes education (book), Moscow (the Kremlin wall battlements), interactivity and manufacturability (wireless mouse). All images are united in a solid construction. The basic logo is linear and monochrome. In product logos, along with grey lines, other bright colors are used. The basic logo is used in each layout on a special color branding plate that matches the product.
Geometric style elements are also color coded depending on the product.