RENAULT DUSTER: ADVENTURERS
BRANDING | PROMO MATERIALS
Arrow СHALLENGE

To create car quest’s branding with elements of a reality show. Three crews from actors, bloggers and athletes take part in the car quest along an unknown route.

Arrow SOLUTION

The visual concept is built on an expressive mark that symbolizes the wheel, direction, map, and also on other elements (pictograms, route schemes, stylized elements of the Renault logo).

The results of the work were the event’s logo, branded cars, promo materials and site pages.

Fulllogo