A new brand design for the professional community «Global Professionals» was elaborated.
Global Professionals is a Talent Pool of professionals for the international labor market. After the analysis of the community’s activity was finalized, a visual image of the society was developed to demonstrate the most significant areas of their performance, such as team work, target oriented practice, gradual development, association of professionals.
Among the crucial factors of the visual image creation are the style shaping elements: corporate arrows, patterns, pictograms and active brand colors application also.
The outcome of the work was realized in the visual platform and the Brand-book with the rules of the logotype and the corporate style corresponding application.