Elaboration of corporate identity and working-out of principles of the trademark name usage for the brand «Team Russia».
Development of the logotype «Team Russia» basis the renovation of the logotype of the Russian Olympic committee.
Working-out of the range of designs for license products.
For the sake of the brand image «Team Russia» creation, a familiar logotype of the Russian Olympic Committee was updated.
The «Team Russia» branded signature was introduced and its’ visualization system suggested to highlight a dynamic and up to date look.
All relevant summary materials are consolidated in three volumes of the «Team Russia» brand-book: Main (Base) Brand-book, brand-book for Partners, brand-book for the license products Manufacturers.