Brand - «Team Russia»
Branding | Polygraphy | Production
Arrow СHALLENGE

Elaboration of corporate identity and working-out of principles of the trademark name usage for the brand «Team Russia».

Development of the logotype «Team Russia» basis the renovation of the logotype of the Russian Olympic committee.

Working-out of the range of designs for license products.

Arrow SOLUTION

For the sake of the brand image «Team Russia» creation, a familiar logotype of the Russian Olympic Committee was updated.

The «Team Russia» branded signature was introduced and its’ visualization system suggested to highlight a dynamic and up to date look.

All relevant summary materials are consolidated in three volumes of the «Team Russia» brand-book: Main (Base) Brand-book, brand-book for Partners, brand-book for the license products Manufacturers.

ROSATOM Talent Pool
Branding | Polygraphy | Production
Arrow СHALLENGE

Development of Rosatom multi-brand Talent Pool.

Arrow SOLUTION

Depending on the target audience preferences, brand architecture united by the umbrella brand with the common platform and communication gains a diverse tone.

Summary results of this work were presented in the brand-book describing elaborated architecture details, all visual platform elements, rules and examples of their implementation.

CEOFFICE
Branding | Polygraphy | Digital
Arrow СHALLENGE

Working-out of visual concept of the new brand in the Luxury Segment.

CEOffice – solutions for the interior design and business furniture deliveries.

Arrow SOLUTION

A brand communication visualizing the CEOffice main message suggested and implemented by us.

The proprietary style of pre-eminence and originality implemented in pure graphic forms was thought up and suggested by us to create its’ proper positioning.

The catalogue maintaining the theme of pre-eminence and exclusiveness – an original beauty magazine Lifestyle – contributes a lot to the customer and the brand closer relationship establishment and to strengthening of their emotional commitments.

ROSATOM
Polygraphy | Production
Arrow СHALLENGE

State Corporation «Rosatom»

A full package of presentation materials for the MAGATE 2015 conference participation was prepared, including electronic and printing versions.

Arrow SOLUTION

The total volume of presentation materials was approximately 400 pages.

A color coding system for the main operational directions has been worked out.

Under the project frame, a unique info-graphics including pictograms system, tables and navigation tools for handbooks (directories, manuals) has been created.

HOIMA REFINERY PROJECT
Branding
Arrow СHALLENGE

Elaboration of the visual concept of the pre-eminent investment project for Hoima Refinery Project.

The first oil-refinery plant in the Republic of Uganda.

Arrow SOLUTION

The crowned crane depicted on the Uganda national flag, stylized oil drop, geolocation point – all these image-forming elements were united by us to create a bright, remarkable and expressive symbol.

Academy of Rosatom
Branding | Polygraphy | Production
Arrow СHALLENGE

Working-out of the Rosatom Corporate Academy visual concept.

Arrow SOLUTION

Creation of the brand platform, which corresponds to the Rosatom development strategy.

Basis the mentioned platform, several visual concepts realized (implemented) by us.

In cooperation with the main owners of the project, most actual solutions were chosen for the full value Academy brand-book creation.

It consists of the detailed description of all elements and procedures (rules) of the new brand usage.

BROX LOGISTICS
Branding | Polygraphy | Digital
Arrow СHALLENGE

Branding activity for the Group of the companies Brox.

Brands visualization.

Arrow SOLUTION

Brox Logistics:
Company positioning – a discounter.
USP – a unique selling proposition – is “box” solutions for business to reduce budget costs.
Easy to deal with, dynamical with aspiration for the change – all these qualities permit to distinguish clearly “Brox Logistics” among other inflexible rivals – transnational corporations.
The finalized brand-platform and its’ professional visualization highlight the image of the customer-friendly, straightforward companion and, at the same time, a seriously intended company in all available communication channels.

Brox Production:
The brand, which fully adheres to the values and to the emerged image of the Brox Group.
In this case, the general visual element “box” embodies the idea of marvelous gifts packed in the most awesome packaging.
Brand UTP – exceptional corporate gifts specially selected and presented and in a unified catalogue.
The most progressive, the boldest, the most innovative.

Rostec
Polygraphy | Production
Arrow СHALLENGE

Design development of premium-class brochures on main projects according to the approved brand-book materials.

Arrow SOLUTION

During the brochure production a touch-cover lamination of the cover and selective varnishing inside were applied to ensure manufacturing of a high quality product.

Nuclear Weapons Complex
Branding | Polygraphy | Production
Arrow СHALLENGE

Development of the Nuclear Weapons Complex logotype and brand name style.

Arrow SOLUTION

The corporate style represents a wide range of Nuclear Weapons Complex competences and its’ products, also highlights its’ modernity and technological effectiveness. Elaborated logotype and corporate style ensure materials proper recognition.

GRANDE’CHINO
Polygraphy | DIGITAL
Arrow СHALLENGE

A full-scale new product launch – development of trade name, brand, corporate style, packaging, website of the automatic capuchinator.

Arrow SOLUTION

We developed product naming and the unique brand of the acknowledged Italian heritage. Grande’chino managed to become more than just a corporate design in brief, as soon as currently it clearly embodies its’ legacy aesthetics from logotype to the label.

Roscosmos Corporate Academy
Branding | Polygraphy | Production
Arrow СHALLENGE

The Roscosmos Corporate Academy brand development.

Arrow SOLUTION

As soon as one of the requesting of the task was to maintain the succession and to preserve the logotype color scale and the SC “Roscosmos” corporate style, on the first stage of the work an audit of current activities and materials used in the space industry was conducted. Moreover, meetings with main project owners were arranged to discuss the Academy missions and its’ strategic positioning for various target audience.

As the result, a logotype symbolizing a space rocket (grey part – for its’ body and red one – for the flame), space orbit and a stylized letter “A” – the first letter in the word “Academy”, was created. The logotype overall character is dynamic and asymmetric. It highlights the modernity and innovative essence of the industry.

The basic values were highlighted by the new corporate style of the Academy, which reflected the diversity of its’ training programs and the entire modernity and technological effectiveness of the organization.

Brochure of Arkhangelsk
Pulp-and-Paper
Mill
Branding | Polygraphy | Production
Arrow СHALLENGE

Development of the brochure design for the Arkhangelsk Pulp-and-Paper Mill participation in the international forum.

Arrow SOLUTION

After the analysis of the provided working materials and target audience was finalized, the brochure concept containing forum themes and agenda, along with Arkhangelsk Pulp-and-Paper Mill values was elaborated.

The usage of the certified FSC paper during the brochure production contributed a lot to the demonstration of ecological principles commitments of Arkhangelsk Pulp-and-Paper Mill.

Rosatom Guidebook
Branding | Polygraphy | Production
Arrow СHALLENGE

Development of the guidebook design for the SC Rosatom employees and its’ affiliated companies’ staff revealing behavior peculiarities in business environment of various countries.

Arrow SOLUTION

The fulfilled analysis of the provided working materials ensured the development of the publication concept, which consolidated traditional guidebook sections (parts, chapters) and the information directly related to the business communication issues. On the other hand, the idea to supplement the Guidebook with numerous illustrations, photos and pictograms system makes the Guidebook more interesting, diverse and, definitely, distinguishes it among other publications of the SC Rostom.

Due to the customer’s confidence, an original and noticeable product, which attracts the interests of the SC Rosatom employees, was introduced.

GLOBAL PROFESSIONALS
Branding | Polygraphy | Production
Arrow СHALLENGE

A new brand design for the professional community «Global Professionals» was elaborated.

Arrow SOLUTION

Global Professionals is a Talent Pool of professionals for the international labor market. After the analysis of the community’s activity was finalized, a visual image of the society was developed to demonstrate the most significant areas of their performance, such as team work, target oriented practice, gradual development, association of professionals.

Among the crucial factors of the visual image creation are the style shaping elements: corporate arrows, patterns, pictograms and active brand colors application also.

The outcome of the work was realized in the visual platform and the Brand-book with the rules of the logotype and the corporate style corresponding application.

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