The Adventures of Renault Duster
Identity and Design Concept
Promotional Events

Expressive lead

Branding car quest with elements of a reality show. Three crews from actors, bloggers and athletes are sent to the car quest for an unknown route. The visual concept is built on an expressive sign, which symbolizes the wheel, direction, map, as well as on other elements (pictograms, route schemes, stylized elements of the Renault logo). The results of the work were the event logo, branded cars, promotional materials and website pages.